TY  - BOOK
AU  - EASWARAN, Sunanda
AU  - SINGH, Sharmila J
TI  - Marketing research: Concepts, practices and cases
SN  - 0195676963
U1  - 658.83 
PY  - 2006///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -