TY  - BOOK
AU  - LEE, Kiefer
AU  - CARTER, Steve
TI  - Global marketing management
SN  - 0195682157
U1  - 658.848 
PY  - 2005///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - EXPORT MARKETING
KW  - MARKETING - EXPORT MARKETING
ER  -