TY  - BOOK
AU  - TYBOUT, Alice M
AU  - KOTLER, Philip
TI  - Kellogg on branding
SN  - 8126510277
U1  - 658.827 
PY  - 2005///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD.
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -