TY  - BOOK
AU  - KOTLER, Philip
AU  - LEE, Nancy
TI  - Marketing in the public sector: A raodmap for improved performance
SN  - 8131709582
U1  - 658.8 
PY  - 2007///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -