TY  - BOOK
AU  - AAKER, David A
AU  - KUMAR, V
TI  - Essentials of marketing research
SN  - 9812531823
U1  - 658.83 
PY  - 2005///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -