TY  - BOOK
AU  - TROUT, Jack
AU  - 
TI  - Trout on strategy: Capturing mindshare, conquering markets
SN  - 0070587604
U1  - 658.401 
PY  - 2004///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - EXECUTIVE MANAGEMENT - PLANNING, POLICY
KW  - PLANNING, POLICY MAKING, CONTROL
ER  -