TY  - BOOK
AU  - DHAR, Mainak
AU  - 
TI  - Brand management 101: 101 lessons from real world marketing
SN  - 8126513185
U1  - 658.827 
PY  - 2007///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD.
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -