TY  - BOOK
AU  - ELLIOTT, Richard
AU  - PERCY, Larry
TI  - Strategic brand management
SN  - 0195692284
U1  - 658.827 
PY  - 2007///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -