TY  - BOOK
AU  - BURKITT, Hugh
AU  - ZEALLEY, John
TI  - Marketing excellence: Winning companies reveal the secrets of their success
SN  - 8126514175
U1  - 658.8 
PY  - 2006///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD.
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -