TY  - BOOK
AU  - GAY, Richard
AU  - CHARLESWORTH, Alan
TI  - Online marketing: A customer led approach
SN  - 0199239002
U1  - 658.8 
PY  - 2007///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -