TY  - BOOK
AU  - THOMPSON, Arthur A
AU  - GAMBLE, Paul R
TI  - Strategy, winning in the marketplace: Core concepts, analytical tools and cases
SN  - 0071119337
U1  - 658.401 
PY  - 2006///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - EXECUTIVE MANAGEMENT - PLANNING, POLICY
KW  - PLANNING, POLICY MAKING, CONTROL
ER  -