TY  - BOOK
AU  - SCARIA, Arul George
AU  - 
TI  - Ambush marketing: Game within a game
SN  - 0195693078
U1  - 658.8 
PY  - 2008///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -