TY  - BOOK
AU  - KOTLER, Philip
AU  - KELLER, Kevin Lane
TI  - Marketing management: A South Asian perspective
SN  - 8131716830
U1  - 658.83 
PY  - 2009///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -