TY  - BOOK
AU  - JAIN, Subhash C
AU  - 
TI  - Marketing strategy: Planning, implementation and control
SN  - 813150543X
U1  - 658.8 
PY  - 2008///
CY  - NEW DELHI
PB  - CANGAGE LEARNING
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -