TY  - BOOK
AU  - EVANS, Joel R
AU  - BERMAN, Barry
TI  - Marketing management
SN  - 8131508077
U1  - 658.8 
PY  - 2007///
CY  - NEW DELHI
PB  - CANGAGE LEARNING
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -