TY  - BOOK
AU  - RANGARAJ, N
AU  - RAGHURAM, G
TI  - Supply chain management for competitive advantage: Concepts and cases
SN  - 0070221634
U1  - 658.8 
PY  - 2009///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -