TY  - BOOK
AU  - PALMER, Adrian
AU  - 
TI  - Introduction to marketing: Theory and practice
SN  - 0199577217
U1  - 658.8 
PY  - 2009///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -