TY  - BOOK
AU  - TROUT, Jack
AU  - 
TI  - In search of the obvious: The antidote for today's marketing mess
SN  - 9380032153
U1  - 658.8 
PY  - 2009///
CY  - CHENNAI
PB  - WESTLAND BOOKS PVT. LTD
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -