TY  - BOOK
AU  - LOVELOCK, Christopher H
AU  - WIRTZ, Jochen
TI  - Service marketing: People, technology and strategy
SN  - 8131725979
U1  - 658.8 
PY  - 2010///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -