TY  - BOOK
AU  - BELCH, George E
AU  - BELCH, Michael A
TI  - Advertising and promotion: An integrated markeitng communication perspective
SN  - 0070144966
U1  - 659.1 
PY  - 2010///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - ADVERTISING
ER  -