TY  - BOOK
AU  - KOTLER, Philip
AU  - 
TI  - Marketing 3.0: From products to customers to the human spirit
SN  - 8126526192
U1  - 658.8 
PY  - 2010///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD.
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -