TY  - BOOK
AU  - STEIDL, Peter
AU  - 
TI  - Walking the giant: Revitalising the mature brand
SN  - 8126529032
U1  - 658.827 
PY  - 2011///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD.
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -