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101.
International marketing Strategy planning, market entry and implementation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 BEN-P5.

102.
Creating passion brands Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 EDW-P5.

103.
Brand failures The truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

104.
Talespin Public relations disasters by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 659.2 MCC-P5.

105.
Brand royalty How to world's top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

106.
Assessment method in recruitment, selection and performance A manager's guide to psychometric testing, interviews and assesment centers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.3125 EDE-P5.

107.
How to advertise What works, what does't and why by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 ROM-P3.

108.
Brand sense How to build powerful brands through touch, taste, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P6.

109.
Corporate reputation, the brand and the bottom line Powerful proven communication strategies for maximizing value by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 HAY-P6.

110.
Human resource development Learning and training for individuals and organizations by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.3 WIL-P5.

111.
Handbook of employee reward management and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.314 ARM-P6.

112.
Instant negotiation Reaching agreement with others by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 302.3 CLE-P2.

113.
Mergers and acqusitions A practical guide for private companies and their UK and overseas advisers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.16 REU-P7.

114.
Ads to icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SPR-P7.

115.
Branded entertainment Product placement and brand strategy in the entertainment business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEH-P7.

116.
Essential guide to managing talent How top companies recruit, train and retain the best employees by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.3 THO-P7.

117.
Commonsense direct and digital marketing by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BIR-P8.

118.
101 ways to boost customer satisfaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 FOS-P9.

119.
101 ways to increase your sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 FOR-P9.

120.
How to be better at giving presentations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.3 STE-P9.

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