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21.
Service marketing Indian experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI SOUTH ASIA 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N7.

22.
International marketing Analysis and srategy by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 ONK-N7.

23.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAX-N7;P2. Items available for reference: SSCBS Library: Not For Loan (1)Call number: 658.8 SAX-N7.

24.
Corporate brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 IND-N7.

25.
Marketing principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N7.

26.
Journal of marketing Jan-Oct,1997 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-N7.

27.
Improving your measurement of customer satisfaction A guide to creating, conducting, analyzing and reporting customer satisfaction measurement programs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ALLAHABAD A H WHEELER 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 VAV-N7.

28.
Marketing Real people, real choices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1997
Availability: Not available: SSCBS Library: Lost (1).

29.
International and global marketing Concepts and cases by Series: Irwin/McGraw-Hill series in markeging
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 MEL-N7.

30.
Marketing of services Stratigies for success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GLOBAL BUSINESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VER-N3;N7.

31.
Managing a service business successfully Total approach to achieving competitive advantage in the service busiess by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GLOBAL BUSINESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VER-N7.

32.
Managing product families by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.5 SAN-N7.

33.
Basic marketing Principles and practice by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ALL INDIA TRAVELLER BOOKSELLER 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CAN-N7.

34.
Street smart network marketing No nonsence guide for creating the most richly rewarding lifestyle you can possibly imagine by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA PRIMA 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUT-N7.

35.
Understanding the consumer A psychological approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 STA-N7.

36.
Service profit chain How leading companies link profit and growth to loyalty, satisfaction,and value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: THE FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 HES-N7.

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