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681.
High performance intractive marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RYA-P4.

682.
Leading through relationship marketing How winning organisations leverage stakeholder relationships to improve business performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-P4.

683.
Techno brands How to create and use brand identity to market, advertise and sell technology products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PET-P4.

684.
Marketing research and consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 SUM-P3.

685.
Marketing logistics A supply chain approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KAP-P3.

686.
Consumer behaviour In Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GALGOTIA 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 SRI-P3.

687.
Marketing communication and advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GALGOTIA 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BHA-P3.

688.
Emerging issues in supply chain management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAH-P4.

689.
Best of branding Best practices in corporate branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P4.

690.
Global brand strategy Unlocking brand potential across countries, cultures and markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P4, ...

691.
Future of competition Co-creating unique value with customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PRA-P4.

692.
Consumer behavior by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HOUGHTON MIFFLIN 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 HOY-P4.

693.
Strategic marketing management by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HOUGHTON MIFFLIN 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AND-P4.

694.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JAY-P4.

695.
Brand driven The route to integrated branding through great leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEP-P3.

696.
Journal of marketing (2000) Jan-Dec by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-P0.

697.
Journal of marketing (2001) Jan-Dec by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-P1.

698.
Journal of marketing (2002) Jan-Dec by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-P2.

699.
Journal of marketing (2003) Jan-Dec by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-P3.

700.
Indian Journal of marketing (2002) January-December by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI INDIAN JOURNAL OF MARKETING 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 IND-P2.

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