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761.
Kellogg on branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2005
Availability: Not available: SSCBS Library: Lost (1).

762.
Handbook of market segmentation Strategic targeting for business and technology firms by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WEI-P7.

763.
Handbook of niche marketing Principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAL-P7.

764.
Marketing The core by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KER-P4.

765.
Marketer's toolkit The 10 strategies you need to succeed by Series: Harvard business essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-P6.

766.
Consumer behavior by
Edition: Ed 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 BLA-N0;P6.

767.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GALGOTIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 JOH-P7.

768.
Creating powerful brands by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ELSEVIER 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHE-P6.

769.
Consumer behavior Building marketing strategy by
Edition: Ed 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 HAW-P4;P7.

770.
Marketing in the public sector A raodmap for improved performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P7.

771.
Business marketing management B2B by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2007
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 HUT-P1;P7, ...

772.
Psychology of selling Increase your sales faster and easier than you ever thought possible by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2004(2006)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 TRA-P4.

773.
Managing and marketing of financial services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TAXMAN 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAN-P7.

774.
Fundamentals of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ROUTLEDGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 STO-P7.

775.
International marketing Consuming globally, thinking locally by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2001(2006)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 MCA-P1.

776.
Essentials of marketing research by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 AAK-P5.

777.
Services marketing The Indian perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-P6.

778.
Supply chain management Strategy, planning and operation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHO-P7.

779.
Brand management 101 101 lessons from real world marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DHA-P7.

780.
Case studies in marketing mamangement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PENTAGON PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GUP-P7.

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