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781.
Brand from the inside Eight essentials to emotionally connect your employees to your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO JOSSEY-BASS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SAR-P6.

782.
Principles of supply chain management A balanced approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WIS-P4.

783.
Introduction to marketing by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-P6.

784.
Global marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2005
Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 LEE-P5, ...

785.
International marketing Global environment, corporate strategy and case studies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 RAJ-P7.

786.
International business Text and cases by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: OXFORD PERGAMON 2007
Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 CHE-N8;P7, ...

787.
Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VAN-P7.

788.
Handbook of market segmentation Strategic targeting for business and technology firms by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WEI-P7.

789.
Handbook of niche marketing Principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAL-P7.

790.
Marketing The core by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KER-P4.

791.
Marketer's toolkit The 10 strategies you need to succeed by Series: Harvard business essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-P6.

792.
Consumer behavior by
Edition: Ed 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 BLA-N0;P6.

793.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GALGOTIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 JOH-P7.

794.
Creating powerful brands by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ELSEVIER 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHE-P6.

795.
Consumer behavior Building marketing strategy by
Edition: Ed 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 HAW-P4;P7.

796.
Marketing in the public sector A raodmap for improved performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P7.

797.
Business marketing management B2B by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2007
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 HUT-P1;P7, ...

798.
Psychology of selling Increase your sales faster and easier than you ever thought possible by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2004(2006)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 TRA-P4.

799.
Managing and marketing of financial services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TAXMAN 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAN-P7.

800.
Fundamentals of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ROUTLEDGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 STO-P7.

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