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781.
Branding unbound The future of advertising, sales and the brand experience in the wireless age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

782.
Primal branding Create zealots for your brand, your company and your future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAU-P6.

783.
Emotion marketing The hallmark way of winning customers for life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ROB-P1.

784.
Strategic brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P7.

785.
Managing retailing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 SIN-P7.

786.
Product and brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

787.
Conversations with marketing master by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAZ-P7.

788.
Marketing research for managers by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 CRO-P7.

789.
Marketing plans for service businesses A complete guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-P7.

790.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KAZ-P7.

791.
Glossary of purchasing and supply chain management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BHA-P7.

792.
Branded entertainment Product placement and brand strategy in the entertainment business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEH-P7.

793.
Marketing gurus Lessons from the best marketing books of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MUR-P6.

794.
Essentials of marketing research by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 ZIK-P7.

795.
Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GRE-P8.

796.
Strategies for building sustainable Indian brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 STR-P6.

797.
Export and import management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 KUM-P7.

798.
Marketing in the new global order Challenges and opportunities by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PAN-P7.

799.
Internet marketing and e-commerce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HAN-P7.

800.
Marketing whitebook (2007-08) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BUSINESS WORLD 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-P7.

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