Results of search for 'ccl=pl:"LONDON" and su-to:MARKETING and itype:BK' › Shaheed Sukhdev College of Business Studies Library catalog

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	81.	Strategic marketing management 1999-2000 Planning and control, analysis and decision by FIFIELD, Paul GILLIGAN, Colin [] Series: CIM workbook Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 FIF-N9. Add to cart (remove)

	82.	Marketing customer interface 1999-2000 by PHIPPS, Rosemary SIMMONS, Craig [] Series: CIM workbook Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PHI-N9. Add to cart (remove)

	83.	Customer communications in marketing 1999-2000 by WOOD, Gill [] Series: CIM workbook Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WOO-N9. Add to cart (remove)

	84.	Effective management for marketing 1999-2000 by HATTON, Angela WORSAM, Mike [] Series: CIM workbook Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HAT- P0. Add to cart (remove)

	85.	New marketing manifesto The 12 rules for building successful brands in 21st century by GRANT, John [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON TEXERE 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRA-N9. Add to cart (remove)

	86.	International marketing strategy 1999-2000 by FIFIELD, Paul LEWIS, Keith [] Series: CIM workbook Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 FIF-N9. Add to cart (remove)

	87.	Strategic brand management Creating and sustaining brand equity long term by KAPFERER, Jean-Noel [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P0. Add to cart (remove)

	88.	Marketing from advertising to zen An outstanding approach that cuts through the theory by AMBLER, Tim [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON PITMAN 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AMB-N6. Add to cart (remove)

	89.	Retail product management Buying and merchandising by VARLEY, Rosemary [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON ROUTLEDGE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 VAR-P1. Add to cart (remove)

	90.	Effective use of market research A guide for management to grow the business by BIRN, Robin J [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 BIR-N9. Add to cart (remove)

	91.	From brand vision to brand evaluation Strategically building and sustaining brands by DE CHERNATONY, Leslie [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DEC-P1. Add to cart (remove)

	92.	Strategic marketing Planning and control by DRUMMOND, Graeme Edition: Ed 2 Material type: Text Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.84 DRU-P1. Add to cart (remove)

	93.	Marketing communication An integrated approach by SMITH, P R TAYLOR, Jonatham [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SMI-N8;P2. Add to cart (remove)

	94.	Marketing communication Principles and practice by VAREY, Richard J [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON ROUTLEDGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VAR-P2. Add to cart (remove)

	95.	Successful marketing communications A practical guide to planning and implementation by ACE, Cathy [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ACE-P1. Add to cart (remove)

	96.	Improving marketing effectiveness The methods and tools that work best by SHAW, Robert [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON ECONOMIST BOOKS 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N8. Add to cart (remove)

	97.	Brand new brand thinking Brought to life by 11 experts who do by BASKIN, Merry EARLS, Mark [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 BAS-P2. Add to cart (remove)

	98.	Brand management checklist Proven tools and techniques for creating winning brands by VANAUKEN, Brad [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P2, ... Add to cart (remove)

	99.	Reinventing the brand Can top brands survive the new market realities by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P1. Add to cart (remove)

	100.	Essential brand book Over 100 techniques to increase brand value by ELLWOOD, Iain [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P2. Add to cart (remove)

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