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801.
International marketing Consuming globally, thinking locally by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2001(2006)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 MCA-P1.

802.
Essentials of marketing research by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 AAK-P5.

803.
Services marketing The Indian perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-P6.

804.
Supply chain management Strategy, planning and operation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHO-P7.

805.
Brand management 101 101 lessons from real world marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DHA-P7.

806.
Case studies in marketing mamangement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PENTAGON PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GUP-P7.

807.
Branding unbound The future of advertising, sales and the brand experience in the wireless age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

808.
Primal branding Create zealots for your brand, your company and your future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAU-P6.

809.
Emotion marketing The hallmark way of winning customers for life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ROB-P1.

810.
Strategic brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P7.

811.
Managing retailing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 SIN-P7.

812.
Product and brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

813.
Conversations with marketing master by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAZ-P7.

814.
Marketing research for managers by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 CRO-P7.

815.
Marketing plans for service businesses A complete guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-P7.

816.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KAZ-P7.

817.
Glossary of purchasing and supply chain management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BHA-P7.

818.
Branded entertainment Product placement and brand strategy in the entertainment business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEH-P7.

819.
Marketing gurus Lessons from the best marketing books of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MUR-P6.

820.
Essentials of marketing research by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 ZIK-P7.

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