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HAENLEIN, MICHAEL
LIBAI, BARAK
OESTREICHER-SINGER, ...
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1.
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The network value of products
by
OESTREICHER-SINGER, GAL
LIBAI, BARAK
Material type:
Mixed materials
Publication details:
2013
In:
JOURNAL OF MARKETING
M
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2.
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Targting revenue leaders for a new product
by
HAENLEIN, MICHAEL
LIBAI, BARAK
Material type:
Mixed materials
Publication details:
2013
In:
JOURNAL OF MARKETING
M
Availability:
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Shaheed Sukhdev College of Business Studies Library
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