Scent of a woman

By:

ADVANI, SHONALI

Material type:

Mixed materialsPublication details: 2013Description: 48-52Subject(s):

MARKETING

NLM classification:

658.827

In: ENTREPRENEURMSummary: Whether they have been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that magic doesn't just happenby itself. From Warby Parker's sensible pricing and do-gooder ways to luluemon's sense of community and hipmunk's aww, so cute mascot, these brands have figured out how to work their way into customers' hearts, mind and wallets.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		4/9	Available		P14845

Whether they have been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that magic doesn't just happenby itself. From Warby Parker's sensible pricing and do-gooder ways to luluemon's sense of community and hipmunk's aww, so cute mascot, these brands have figured out how to work their way into customers' hearts, mind and wallets.

There are no comments on this title.

to post a comment.