P&G : Providing sustainable innovative products through LCA worldwide

By:

AGARWAL, RAVEESH

Contributor(s):

THIEL, MONICA

Material type:

Mixed materialsPublication details: 2013Description: 85-96Subject(s):

MARKETING

NLM classification:

658.8

In: SOUTH ASIAN JOURNAL OF BUSINESS AND MGT. CASESMSummary: Procter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people's every day life by making products more environmentally sustanable. To understand how P&G can make products more environmantally sustainable, the present case focuses on the scientific approach called life cycle assessment adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		2/1	Available		P14926

Procter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people's every day life by making products more environmentally sustanable. To understand how P&G can make products more environmantally sustainable, the present case focuses on the scientific approach called life cycle assessment adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products.

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