When do consumers eat more? The role of appearance self esteem and food packaging cues

By:

ARGO, JENNIFER J

Contributor(s):

WHITE, KATHERINE

Material type:

Mixed materialsPublication details: 2012Description: 67-80Subject(s):

PACKAGING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Prior research has fond that under certain conditions, small packages can paradoxically increase consumtion. The authors build on this work by suggesting that people low in appearance self esteem are particularly sensitive to external control properties (i.e packaging related factors that signal the ability of packaging to regulate food intake) and as aresult, increase counsumption levels when packages are small (vs large or absent). Factors that highlight the external control propertiesof small packages, such as the visibility of product quantity, location of caloric content and communicated caloric content, further increase consumption.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/2	Available		P14246

Prior research has fond that under certain conditions, small packages can paradoxically increase consumtion. The authors build on this work by suggesting that people low in appearance self esteem are particularly sensitive to external control properties (i.e packaging related factors that signal the ability of packaging to regulate food intake) and as aresult, increase counsumption levels when packages are small (vs large or absent). Factors that highlight the external control propertiesof small packages, such as the visibility of product quantity, location of caloric content and communicated caloric content, further increase consumption.

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