Marketing performance measurement systems Does comprehensiveness really improve performance?

By:

HOMBURG, CHRISTIAN

Contributor(s):

ARTZ, MARTIN

Material type:

Mixed materialsPublication details: 2012Description: 56-77NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Comprehensive performance measurement systems such as the balanced sorecard have received considerable attention in marketing. However, weather and under which circumstances comprehensiveness as a performance measurement system property is desirable and contributes to firm performance is still a subject of debate in research and practice. To address this issue, the authors use dyadic field data from maketing managers and management accounting executives and extend prior work by developingand testing a more complex, contigency based models.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/3	Available		P14400

Comprehensive performance measurement systems such as the balanced sorecard have received considerable attention in marketing. However, weather and under which circumstances comprehensiveness as a performance measurement system property is desirable and contributes to firm performance is still a subject of debate in research and practice. To address this issue, the authors use dyadic field data from maketing managers and management accounting executives and extend prior work by developingand testing a more complex, contigency based models.

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