A study of demographic variables affecting consumer buying behaviour with reference to synthetic detergents
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 43/5 | Available | P14857 |
The research attempts to study the consumer buying behaviour of synthetic detergents is an Indian setting, specifically with reference to southern West Bengal. In this paper, the impact of a few demographic variables on consumer buying pattern hasbeen established. A few non demographic variables have been considered to test the association between demographic and non demographic variables which are involved in consumer buying behaviour of synthetic detergents.
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