Low prices are just the beginning Price image in retail management

By:

HAMILTON, RYAN

Contributor(s):

CHERNEV, ALEXANDER

Material type:

Mixed materialsPublication details: 2013Description: 1-20Subject(s):

RETAIL MANAGEMENT

NLM classification:

658.87

In: JOURNAL OF MARKETINGMSummary: Recent managerial evidence and academic research has suggested that consumer decisions are influenced not only by the prices of individual items but also by a retailer's price image, which reflects a consumer's impression of the overall price level of a retailer. Despite the increasing importance of price image in marketing theory and practice, existing research has not provided a clear picture of how price images are formed and how the imfluence consumer behavior.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/6	Available		P15196

Recent managerial evidence and academic research has suggested that consumer decisions are influenced not only by the prices of individual items but also by a retailer's price image, which reflects a consumer's impression of the overall price level of a retailer. Despite the increasing importance of price image in marketing theory and practice, existing research has not provided a clear picture of how price images are formed and how the imfluence consumer behavior.

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