To keep your customer, keep it simple

By:

SPENNER, PATRICK

Contributor(s):

FREEMAN, KAREN

Material type:

Mixed materialsPublication details: 2012Description: 81-86NLM classification:

658.8342

In: HARVARD BUSINESS REVIEWMSummary: For many consumers, the rising volume of marketing messages is overwhelming. Rather then pulling customers in to the fold, comapnies are pushing them away with relentless and ill conceived efforts to engage.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		7/5	Available		P14286

For many consumers, the rising volume of marketing messages is overwhelming. Rather then pulling customers in to the fold, comapnies are pushing them away with relentless and ill conceived efforts to engage.

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