Smart shopping carts How real time feedback influences spending

By:

ITTERSUM, KOERT VAN

Contributor(s):

WANSINK, BRIAN

Material type:

Mixed materialsPublication details: 2013Description: 21-36Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Although interest in smart shopping carts is increasing, both retailers and consumer groups have concerns about how real time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments that robustly show that real time spending feedback has a diverging impact on spending depending on weather a perosn is budget constrained or not.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/6	Available		P15196

Although interest in smart shopping carts is increasing, both retailers and consumer groups have concerns about how real time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments that robustly show that real time spending feedback has a diverging impact on spending depending on weather a perosn is budget constrained or not.

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