A review on Sproles and Kendall's consumer style inventory (CSI) for analyzing decision making styles of consumers

By:

JAIN, RUBY

Contributor(s):

SHARMA, ARTI

Material type:

Mixed materialsPublication details: 2013Description: 40-47Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The purchase of goods or services includes a number of factors and affect decision making. Kotler's model of purchase process incorporate five stages that are need recognition, information search, evaluation of alternatives, purchase decision andpost purchase behavior. Among these, the consumer purchase decision making is more complex and even more important for consumers today than it was in the past.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/3	Available		P15029

The purchase of goods or services includes a number of factors and affect decision making. Kotler's model of purchase process incorporate five stages that are need recognition, information search, evaluation of alternatives, purchase decision andpost purchase behavior. Among these, the consumer purchase decision making is more complex and even more important for consumers today than it was in the past.

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