Aggressive marketing strategy following equity offerings and firm value The role of relative strategic flexibility

By:

KURT, DIDEM

Contributor(s):

JOHN, HULLAND

Material type:

Mixed materialsPublication details: 2013Description: 57-74Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Firms raise a significant amount of funds and gain competitive advantage over their rivales through equity financing namely through initial public offerings and seasoned equity offerings. The authors find that both initial public offering firms and seasoned equity offering firms adopt a more aggresive marketing strategy during tw years following their offering.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/5	Available		P15079

Firms raise a significant amount of funds and gain competitive advantage over their rivales through equity financing namely through initial public offerings and seasoned equity offerings. The authors find that both initial public offering firms and seasoned equity offering firms adopt a more aggresive marketing strategy during tw years following their offering.

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