The efeects of television advertisement on the buying behavior of packed food consumer in it compans

By:

PUROHIT, ASHOK

Contributor(s):

KAUR, VIKRAMJIT

Material type:

Mixed materialsPublication details: 2014Description: 47-55Subject(s):

ADVERTISING

NLM classification:

659.1

In: International J. of Trends in Business AdmnMSummary: In this study, we found that there was a relationship between television advertisments and incrising the packed food demand. With about 76% agreements on these relations of the total responses. There is a realtionship between television advertisement and increasing the price of packed food with about 84% agreement on these relations of total responses.

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Periodicals/Magazines	SSCBS Library		3/2	Available		P15402

In this study, we found that there was a relationship between television advertisments and incrising the packed food demand. With about 76% agreements on these relations of the total responses. There is a realtionship between television advertisement and increasing the price of packed food with about 84% agreement on these relations of total responses.

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