Impact of product recalls on future product reliability and future accidents Evidence from the automobile industry

By:

KALAIGNANAM, KARTIK

Contributor(s):

KUSHWAHA, TATUN

Material type:

Mixed materialsPublication details: 2013Description: 41-57Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Although the goal of a product recall program is to enhance safety, little is known about whether firms learn from product recalls. This study tests the direct effect of product recalls on future accidents anf future recall frequency and their indirect effect through future products reliability in the automobile industry. The author test the hypotheses on 459 make/year observations involving 27 automobile makers between 1995 2011.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/2	Available		P14947

Although the goal of a product recall program is to enhance safety, little is known about whether firms learn from product recalls. This study tests the direct effect of product recalls on future accidents anf future recall frequency and their indirect effect through future products reliability in the automobile industry. The author test the hypotheses on 459 make/year observations involving 27 automobile makers between 1995 2011.

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