Consumers perception towards miraculous claims of brand with aesthetic appel

By:

SAURABH

Contributor(s):

MAHAJAN,AKHIL

Material type:

Mixed materialsPublication details: 2013Description: 32-40Subject(s):

BRAND MANAGEMENT

NLM classification:

658.827

In: INDIAN JOURNAL OF MARKETINGMSummary: Often consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploatory design with mixed methodology to explore the ranks of miraculous claims out ofthe inventory of products and then uses the factor loading method to gauge the perception of the consumers. The key factors were identified after conducting a review of literature a dn then the factor loadings were applied to derive the ranking and obtain the variance of the factors of perception.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/9	Available		P15114

Often consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploatory design with mixed methodology to explore the ranks of miraculous claims out ofthe inventory of products and then uses the factor loading method to gauge the perception of the consumers. The key factors were identified after conducting a review of literature a dn then the factor loadings were applied to derive the ranking and obtain the variance of the factors of perception.

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