The network value of products

By:

OESTREICHER-SINGER, GAL

Contributor(s):

LIBAI, BARAK

Material type:

Mixed materialsPublication details: 2013Description: 1-14Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Traditionally, the value of a product has been assessed according to the direct revenues the product creates. Howerver, products do not exist in isolation but rather influence one another's sales. Such influence is especially evedent in e-commerce environments, in which products are often presented as a collection of web pages linked by recommendation hyperlinks, creating a large sale product network. The Authors present a systematic approach to estimate products' tue value to a firm in such a product network.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/3	Available		P14948

Traditionally, the value of a product has been assessed according to the direct revenues the product creates. Howerver, products do not exist in isolation but rather influence one another's sales. Such influence is especially evedent in e-commerce environments, in which products are often presented as a collection of web pages linked by recommendation hyperlinks, creating a large sale product network. The Authors present a systematic approach to estimate products' tue value to a firm in such a product network.

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