It's time to go green with pride A conceptual study of green marketing

By:

PILLAI, RAJI PARAMESHWARAN

Material type:

Mixed materialsPublication details: 2013Description: 30-34Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The purpose of the paper is to discuss the subject of 'concern for the environment' in depth and to discuss how easch one of us can contribute towards conservation of ecology. The paper aims to find out how the concern can be brought to the noticeof the people who can bring in the much needed change, to look into the hurdles in way of effective implimentation of the 'going green' cmpaign, to highlight the responsibility of change makers like the marketers, the consumers and the corporatebodies towards ' going green'.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/4	Available		P15030

The purpose of the paper is to discuss the subject of 'concern for the environment' in depth and to discuss how easch one of us can contribute towards conservation of ecology. The paper aims to find out how the concern can be brought to the noticeof the people who can bring in the much needed change, to look into the hurdles in way of effective implimentation of the 'going green' cmpaign, to highlight the responsibility of change makers like the marketers, the consumers and the corporatebodies towards ' going green'.

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