Guerrilla marketing A theoritical review

By:

SAJOY, P B

Material type:

Mixed materialsPublication details: 2013Description: 42-47Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Guerrilla marketing, in spite of its modest beginning in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla marketing, with its unique characteristic of surprise, diffusionand low cost has come to stay because of these advantages over traditional marketing.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/4	Available		P15030

Guerrilla marketing, in spite of its modest beginning in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla marketing, with its unique characteristic of surprise, diffusionand low cost has come to stay because of these advantages over traditional marketing.

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