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Passive and active opportunitism in interorganizational exchnage

By: Contributor(s): Material type: Mixed materialsMixed materialsPublication details: 2013Description: 73-90Subject(s): NLM classification:
  • 658
In: JOURNAL OF MARKETINGMSummary: This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these realtionships. The multimathod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (study 1) and that transaction cost play a mediaitng role between opportunism form and satisfaction with performance of the relationship (study 2).
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Item type Current library Call number Vol info Status Date due Barcode
Periodicals/Magazines Periodicals/Magazines SSCBS Library 77/6 Available P15196

This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these realtionships. The multimathod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (study 1) and that transaction cost play a mediaitng role between opportunism form and satisfaction with performance of the relationship (study 2).

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