An exploratory study of ethical perspectives of celebrity endorsements

By:

GNANAPRAGASH, T JOEL

Contributor(s):

SEKAR, P C

Material type:

Mixed materialsPublication details: 2013Description: 5-13Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Ethics in business is a much discussed phenomena now, especially after the news about the increasing number of corporate executives indulging in scams. However, it is essential to comprehend the relevance of ethics in each domain of management. The interesting development in the field of marketing communications necessitates an enquiry into how consumers generally feel about ethics in marketing communication.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/9	Available		P15114

Ethics in business is a much discussed phenomena now, especially after the news about the increasing number of corporate executives indulging in scams. However, it is essential to comprehend the relevance of ethics in each domain of management. The interesting development in the field of marketing communications necessitates an enquiry into how consumers generally feel about ethics in marketing communication.

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