Chocolate packaging and purchase behaviour A cluster analysis approach

By:

SHEKHAR, SURAJ KUSHE

Contributor(s):

RAVEENDRAN, P T

Material type:

Mixed materialsPublication details: 2013Description: 5-14Subject(s):

MARKETING

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: Packaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/6	Available		P15031

Packaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical.

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